Analyzing return on investment of advertising campaigns by matching multiple data sources | Patent Number 07729940

US 07729940 B2
Application Number12102388
Publication NumberUS 20090259518 A1
Pendency2 years, 1 month, 18 days
Filled DateApr 14, 2008
Priority DateApr 14, 2008
Publication DateOct 15, 2009
Expiration DateApr 13, 2028
Inventor/ApplicantsWilliam Morris Harvey
Gerald Leo Despain
Pavel Bochman
Brian P. Canning
Mark Lieberman
ExaminesCHONG CRUZ, NADJA N
Art Unit3623
Technology Center3600
Assignments
Rovi Guides Inc.
Current
Veveo Inc.
Current
Rovi Solutions Corporation
Current
Rovi Technologies
Current
Tivo Solutions Inc.
Current
Tra Company Ltd.
Original
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