Nov 6, 2014Science and Technology
Doing business in Korea ― going beyond ranking The Korea Herald Business Finance Design innovation drives Pernod Ricard’s success
Design innovation drives Pernod Ricard’s success
The renewed version of Imperial, the best-selling whiskey brand in Korea. (Pernod Ricard)In the high-end liquor market, where demand is limited and consumer sentiment conservative, product design innovation is a key factor in success, according to Pernod Ricard Korea, a leading whiskey brand here. “Our design initiative was to create an exclusive design theme that still has universal appeal,” said company spokesman...
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