Daimler and BYD announce DENZA brand for new battery-electric vehicle

The new DENZA brand for the electric vehicle developed by BYD Daimler New Technology Co. Ltd., the 50:50 joint venture between Daimler and Chinese electric battery and car manufacturer BYD, was formally revealed today in Shenzhen at the “EV – The Future” event. The DENZA brand launch event is the latest milestone in the cooperation between Daimler and BYD. Following the BDNT joint venture contract signing in May 2010 and granting of the China business license in March 2011, development has been progressing on schedule. The first public appearance of the DENZA concept car will be at Auto China in Beijing in April, with first production planned in 2013. With rapid economic growth, increased urbanization, an open-minded consumer, and a supportive government, all the elements are in place to mark China as one of the countries with the highest potential for electric vehicle adoption.