FIG. 2, the first target content includes the first object (mythical creature A) 210 associated with the first user, the first control (“PK with Ta's mythical creature”) 220, and some other identifiers (such as “attention”, “like”, “comment”, “prop”, and “forward”). When the second user triggers the first control (“PK with Ta's mythical creature”) 220, a next level interface is displayed according to information of the second user. If the information of the second user is that the second user already has the mythical creature in the preset set (such as the mythical creature B), the next level interface displayed is an interface on which the first object and the second object are PK as shown in FIG. 3, namely when the second user triggers the first control (“PK with Ta's mythical creature”) 220, the second target content is displayed. The second target content includes the interaction information between the first object (mythical creature A) 310 and the second object (mythical creature B) 320. The interface shown in FIG. 3 may be dynamic, such as a video of the mythical creature A and the mythical creature B fighting, and this video may generate a personalized presentation mode according to the different first and second users.

When the fighting between the mythical creature A and the mythical creature B ends, if the mythical creature B of the second user defeats the mythical creature A of the first user, a PK result interface shown in FIG. 4 may be displayed. On the PK result interface, a second control (PK again) 410, a third control (viewing certificate) 420, and a fourth control (fighting record) 430 may be displayed. If the second user triggers the second control (PK again) 410, it returns to the interface shown in FIG. 3, namely the interaction information interacted again between the first object (mythical creature A) and the second object (mythical creature B) is regenerated. If the second user triggers the third control (viewing certificate) 420, a detail interface as shown in FIG. 5 is displayed, which includes a preset copy. Exemplarily, the interaction in this embodiment is associated with a public welfare activity, and after the second user completes the video interaction with the first user, an application platform may make a donation to the public welfare activity in the name of the second user. Optionally, the number of the donations is related to an interaction result of the second user. As shown in FIG. 5, a fifth control 510 (directly posted) is further displayed on the detail interface. If the second user triggers the fifth control 510 (directly posted), an existing interface may be posted, as to enrich playing methods of the user. If the second user triggers the fourth control (fighting record) 430, a fighting record interface shown in FIG. 6 is displayed, on which fighting information participated by the second user is displayed, including those actively initiated by the second user and passively invited. In a failed fighting information bar, a “revenge” control is displayed, and used to initiate another PK.

When the fighting between the mythical creature A and the mythical creature B ends if the mythical creature B of the second user defeats the mythical creature A of the first user, the PK result interface displayed may also be as shown in FIG. 7, which includes a sixth control (posted to the friend interface PK) 710. If the second user triggers the sixth control (posted to the friend interface PK) 710, the content including the second object may be processed into a work for posting. The content including the second object may include the dynamic process interacted between the first object and the second object, and the interaction information between the first object and the second object (such as a PK result) and the like.

Optionally, after the posting is completed, the work displayed in the video application of the second user is shown in FIG. 8, which includes a seventh control (inviting friends to PK) 810. If the second user triggers the seventh control (inviting friends to PK) 810, a specific friend may be selected, and a private message is sent to the friend, as to invite the friend to PK, for example, it is jumped to a conversation interface for sharing. The work displayed in the video applications of other users is shown in FIG. 9, which includes an eighth control (“PK with Ta's mythical creature”) 1010, the second object (mythical creature B) 1020 associated with the second user, and some other identifiers (such as “attention”, “like”, “comment”, and “prop”). The other users (such as the third user) may PK with the second object (mythical creature B) of the second user based on the eighth control (“PK with Ta's mythical creature”) 1010. If the third user triggers the eighth control (“PK with Ta's mythical creature”) 1010, a next level interface is displayed according to information of the third user. If the information of the third user is that the third user already has a mythical creature (such as a mythical creature C) in the preset set, the next level interface displayed is a interface on which the third object (mythical creature C) and the second object (mythical creature B) are PK. Namely, when the third user triggers the eighth control (“PK with Ta's mythical creature”) 1010, the second target content is displayed, the second target content includes interaction information between the third object (mythical creature C) and the second object (mythical creature B), and the above interaction logic is repeated. It may be understood that the third user may be the first user, and the mythical creature C may be the mythical creature A. Namely, in response to the second preset operation triggered for the second target content, the second target content is posted. The second target content is configured to support the third users to generate the interaction content based on the second object.

If the mythical creature B of the second user is defeated and the mythical creature A of the first user wins, a PK result interface shown in FIG. 10 is displayed, which includes a ninth control 1110 (PK again). If the second user triggers the ninth control (PK again) 1110, it returns to the interface shown in FIG. 3, namely the interaction information interacted again between the first object (mythical creature A) and the second object (mythical creature B) is regenerated.

On the basis of the above embodiments, FIG. 11 is a flow schematic diagram of a content distribution method, the content distribution method is applied to a server for processing the target content (including the first target content and the second target content) in the above embodiments. This method may be executed by a content distribution apparatus, the apparatus may be achieved by using a mode of software and/or hardware, and the apparatus may be configured in an electronic device, such as the server.

As shown in FIG. 11, the method may specifically include the following steps:

Step 1210, receiving the second target content.

Step 1220, pushing the second target content to a third user, the third user and the second user satisfy a preset relationship.

Specifically, when the second user triggers the second preset operation for the second target content, the video application of the second user uploads the second target content to the server. When the server receives the second target content, the second target content is pushed. For example, the second target content is pushed to the video application of the third user who is a friend of the second user, as to guide the third user to interact with the second object of the second user by the second target content. Thus, an interaction chain is formed, and under the guidance of the first target content posted by the first user, the second user interacts with the first user, and then the second user posts the second target content. The third user is guided to interact with the second user by the second target content. It may be understood that the third user and the first user may be the same user.

The content distribution method provided in this embodiment is used to process the second target content in the above interaction method, specifically the second target content is received. The second target content is pushed to the third user. The third user and the second user satisfy the preset relationship, as to guide the third user to interact with the second user by the second target content, to achieve the pushing of the second target content and enrich the interaction playing methods between the different users.

FIG. 12 is a schematic structural diagram of an interaction apparatus in an embodiment of the present disclosure. As shown in FIG. 12, the interaction apparatus specifically includes: a first display module 1310 and a second display module 1320.

The first display module 1310 is configured to display a first target content, the first target content includes a first object associated with a first user, and the first target content ised by the first user; and the second display module 1320 is configured to, in response to a first preset operation triggered for the first target content, display a second target content, and the second target content includes a second object associated with the first object.

Optionally, the second target content further includes the first object, so that the second object interacts with the first object.

Optionally, the second target content further includes interaction information between the first object and the second object.

Optionally, the apparatus further includes: a generating module, configured to, in response to a triggering on a preset control, regenerate the interaction information interacted again between the first object and the second object, and the second target content includes the preset control.

Optionally, the second display module includes: a first display unit, configured to in response to a triggering on the first target content, display a selection interface of the second object; and a second display unit, configured to, in response to a selecting for the second object based on the selection interface, display the second target content.

Optionally, the first display unit is specifically configured to: in response to a triggering on a preset inlet, display a first interface based on information of a second user, if the information of the second user is preset information, the first interface is a selection interface of the second object.

Optionally, the apparatus further includes: a posting module, configured to, in response to a second preset operation triggered for the second target content, post the second target content, the second target content is configured to support a third user to generate an interaction content based on the second object.

Optionally, the first target content and the second target content are video contents, and the first object and the second object are target objects in the video contents.

Optionally, the second user and the first user satisfy a preset relationship.

The interaction apparatus provided in the embodiments of the present disclosure may perform the steps in the interaction method provided in the method embodiments of the present disclosure, and has the advantages of executing the steps and the beneficial effects, it is not repeatedly described here.

FIG. 13 is a schematic structural diagram of a content distribution apparatus in embodiments of the present disclosure. As shown in FIG. 13, the content distribution apparatus specifically includes: a receiving module 1410 and a pushing module 1420.

The receiving module 1410, is configured to receive the second target content; pushing module 1420, is configured to push the second target content to a third user, the third user and the second user satisfy a preset relationship.

The content distribution apparatus provided by the embodiments of the present disclosure can execute the steps in the content distribution method provided by the method embodiments of the present disclosure. The execution steps and beneficial effects will not be described again here.

FIG. 14 is a schematic structural diagram of an electronic device in an embodiment of the present disclosure. FIG. 14 is specifically referred below, and it shows the structure schematic diagram suitable for achieving the electronic device 500 in the embodiment of the present disclosure. The electronic device 500 in the embodiment of the present disclosure may include but not limited to a mobile terminal such as a mobile phone, a notebook computer, a digital radio broadcasting receiver, a personal digital assistant (PDA), a portable android device (PAD), a portable multimedia player (PMP), a vehicle terminal (such as a vehicle navigation terminal), and a wearable electronic device, and a fixed terminal such as a digital television (TV), a desktop computer, and a smart home device. The electronic device shown in FIG. 14 is only an example and should not impose any limitations on the functions and use scopes of the embodiments of the present disclosure.

As shown in FIG. 14, the electronic device 500 may include a processing apparatus (such as a central processing unit, and a graphics processor) 501, it may execute various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage apparatus 508 to a random-access memory (RAM) 503. In RAM 503, various programs and data required for operations of the electronic device 500 are also stored. The processing apparatus 501, ROM 502, and RAM 503 are connected to each other by a bus 504. An input/output (I/O) interface 505 is also connected to the bus 504.

Typically, the following apparatuses may be connected to the I/O interface 505: an input apparatus 506 such as a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, and a gyroscope; an output apparatus 507 such as a liquid crystal display (LCD), a loudspeaker, and a vibrator; a storage apparatus 508 such as a magnetic tape, and a hard disk drive; and a communication apparatus 509. The communication apparatus 509 may allow the electronic device 500 to wireless-communicate or wire-communicate with other devices so as to exchange data. Although FIG. 14 shows the electronic device 500 with various apparatuses, it should be understood that it is not required to implement or possess all the apparatuses shown. Alternatively, it may implement or possess the more or less apparatuses.

Specifically, according to the embodiment of the present disclosure, the process described above with reference to the flow diagram may be achieved as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, it includes a computer program loaded on a non-transient computer-readable medium, and the computer program contains a program code for executing the method shown in the flow diagram. In such an embodiment, the computer program may be downloaded and installed from the network by the communication apparatus 509, or installed from the storage apparatus 508, or installed from ROM 502. When the computer program is executed by the processing apparatus 501, the above functions defined in the method in the embodiments of the present disclosure are executed.

It should be noted that the above computer-readable medium in the present disclosure may be a computer-readable signal medium, a computer-readable storage medium, or any combinations of the two. The computer-readable storage medium may be, for example, but not limited to, a system, an apparatus or a device of electricity, magnetism, light, electromagnetism, infrared, or semiconductor, or any combinations of the above. More specific examples of the computer-readable storage medium may include but not limited to: an electric connector with one or more wires, a portable computer magnetic disk, a hard disk drive, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device or any suitable combinations of the above. In the present disclosure, the computer-readable storage medium may be any visible medium that contains or stores a program, and the program may be used by an instruction executive system, apparatus or device or used in combination with it. In the present disclosure, the computer-readable signal medium may include a data signal propagated in a baseband or as a part of a carrier wave, it carries the computer-readable program code. The data signal propagated in this way may adopt various forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combinations of the above. The computer-readable signal medium may also be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium may send, propagate, or transmit the program used by the instruction executive system, apparatus or device or in combination with it. The program code contained on the computer-readable medium may be transmitted by using any suitable medium, including but not limited to: a wire, an optical cable, a radio frequency (RF) or the like, or any suitable combinations of the above.

In some implementation modes, a client and a server may be communicated by using any currently known or future-developed network protocols such as a HyperText Transfer Protocol (HTTP), and may interconnect with any form or medium of digital data communication (such as a communication network). Examples of the communication network include a local area network (“LAN”), a wide area network (“WAN”), an internet work (such as the Internet), and an end-to-end network (such as an ad hoc end-to-end network), as well as any currently known or future-developed networks.

The above computer-readable medium may be contained in the above electronic device; and it may also exist separately without being assembled into the electronic device.

The above computer-readable medium carries one or more programs, and when the above one or more programs are executed by the electronic device, the electronic device is used to:

display a first target content, the first target content includes a first object associated with a first user, and the first target content is posted by the first user; and in response to a first preset operation triggered for the first target content, display a second target content, the second target content includes a second object associated with the first object.

Optionally, when the above one or more programs are executed by the electronic device, the electronic device may also execute other steps described in the above embodiments.

The computer program code for executing the operation of the present disclosure may be written in one or more programming languages or combinations thereof, the above programming language includes but not limited to object-oriented programming languages such as Java, Smalltalk, and C++, and also includes conventional procedural programming languages such as a “C” language or a similar programming language. The program code may be completely executed on the user's computer, partially executed on the user's computer, executed as a standalone software package, partially executed on the user's computer and partially executed on a remote computer, or completely executed on the remote computer or server. In the case involving the remote computer, the remote computer may be connected to the user's computer by any types of networks, including LAN or WAN, or may be connected to an external computer (such as connected by using an internet service provider through the Internet).

The flow diagrams and the block diagrams in the drawings show possibly achieved system architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. At this point, each box in the flow diagram or the block diagram may represent a module, a program segment, or a part of a code, the module, the program segment, or a part of the code contains one or more executable instructions for achieving the specified logical functions. It should also be noted that in some alternative implementations, the function indicated in the box may also occur in a different order from those indicated in the drawings. For example, two consecutively represented boxes may actually be executed basically in parallel, and sometimes it may also be executed in an opposite order, this depends on the function involved. It should also be noted that each box in the block diagram and/or the flow diagram, as well as combinations of the boxes in the block diagram and/or the flow diagram, may be achieved by using a dedicated hardware-based system that performs the specified function or operation, or may be achieved by using combinations of dedicated hardware and computer instructions.

The involved units described in the embodiments of the present disclosure may be achieved by a mode of software, or may be achieved by a mode of hardware. The name of the unit does not constitute a limitation for the unit itself in some cases.

The functions described above in this article may be at least partially executed by one or more hardware logic components. For example, non-limiting exemplary types of the hardware logic component that may be used include: a field programmable gate array (FPGA), an application specific integrated circuit (ASIC), an application specific standard product (ASSP), a system on chip (SOC), a complex programmable logic device (CPLD) and the like.