Patexia. Interest Groups

Market Research > Summary

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Favorable views of the European Union and faith in the efficacy of the euro are generally rebounding in major EU member states. Nonetheless, most say the rise of... Read More »