maria luz calibo
Jul 7, 2011

TRA Files Suit Against WPP | Adweek

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a direct competitor, according to a federal claim filed on Tuesday. “While copying is the sincerest form of flattery and certainly validates TRA’s solution, we will always protect our shareholders’...