Alejandro Freixes
Oct 18, 2011

P&G targets garlic breath with its Scope


Proctor & Gamble has invaded food festivals around the country, ready to snipe garlic and onion breath with its newly advanced Scope. The innovative Dual-Blast technology not only kills bad breath germs, its particularly potent against the most notorious breath offenders in heavy foods.

Dr. Veronica Sanchez, Scientific Communication for P&G Global Oral Care, says, "The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste feature the unique dual-action technology that not only kills 98 percent of bad breath germs, but the rinse blasts away strong food odors and the toothpaste helps to eliminate strong aftertastes so they won't be noticed."

Combined with Crest(R) Complete Multi-Benefit Extra White, P&G is so confident in its latest mouth cleanser that it stopped by the “Garlic Capital of the World” in Gilroy, California. At its Gilroy Garlic Festival, festival participants had an opportunity to test the latest Scope product in the Scope Dual-Blast booth. P&G then made 22 more stops at food festivals and football games. "Scope saved summer this year at food festivals throughout the country," said Sunny Anderson, host of Food Network's, "Cooking for Real."

Elaborating on the chemicals in the new product, Dr. Veronica Sanchez says, "Our innovative Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from foods such as garlic and onions, helping to neutralize strong food odors in the mouth."