MediaPost Publications TRA Loses Request To Bar Kantar From Using Media Tool 09/27/2011

Kantar Media won a major court battle in its head-to-head competition with TRA Global Inc. over a media planning tool that marries TV ratings with shopping data information. A New York Federal judge ruled in favor of Kantar Media, rejecting TRA's request for a preliminary injunction stopping Kantar Media from offering its RapidView media planning tool. RVR allows users to create and analyze TV audience profiles, based on shopping...