maria luz calibo
Aug 18, 2011

MediaPost Publications The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration 08/18/2011

WPP's Kantar Media and TRA will sit down for their first mediation session next month to see if they can iron out differences related to a patent infringement dispute over similarities between TRA's 3-year-old TRAnalytics service and Kantar's RapidView offering which launched earlier this year. The dispute landed in court two months ago. But the two sides, in a series of accusations and recriminations lobbed at each other over the past...