maria luz calibo
Sep 28, 2011
Daily Research News Online no. 14310 - Judge Rejects TRA Patent Claims against Kantar
A New York federal judge has rejected TRAâs attempt to block the roll-out of Kantar Mediaâs RapidView media planning tool, which TRA claimed was a direct ârip-offâ of its own Media TRAnalytics tool. Back in July, TRA investor WPP filed a lawsuit against the media measurement specialist, over its patent infringement claims, and denied that its RapidView product is a copy of the TRA solution.