Daily Research News Online no. 14310 - Judge Rejects TRA Patent Claims against Kantar

A New York federal judge has rejected TRA’s attempt to block the roll-out of Kantar Media’s RapidView media planning tool, which TRA claimed was a direct ‘rip-off’ of its own Media TRAnalytics tool. Back in July, TRA investor WPP filed a lawsuit against the media measurement specialist, over its patent infringement claims, and denied that its RapidView product is a copy of the TRA solution.