maria luz calibo
Oct 15, 2011

Coca-Cola Plays It Smart In Its IP Fight With Nongfu Spring

Two companies. Two “Vitamin Water” products being sold in China. Two bottles that look suspiciously similar. Well, actually, the bottles appear identical to me, and the design is rather distinctive. So is there an obvious intellectual property infringement here? Maybe, but don’t expect a lawsuit anytime soon. The players are Coca-Cola and Nongfu Spring, competitors in the China beverage market (Disclosure: I’m a regular drinker...