Patexia. Contest

CONTEST

Competed

Problem

Patexia is looking for descriptions of a server or servers that collect information about website visitors by identifying each visitor and receiving information from multiple 3rd-party servers based on the visitor’s identity in order to build a more complete profile of the visitor to assist with the delivery of targeted advertisements.

Submitted documents describing this system must be:

  • filed or published before 06/14/2000
  • not on the known references list

The entire submission must describe a system with the following participants:

  1. a website visitor who browses the Internet
  2. a system of web servers (or a server) that tracks website visitors and continuously builds a profile for each visitor to assist with the delivery of targeted advertisements
  3. a network of unaffiliated 3rd-party servers that store information about website visitors

Using these participants, the system of servers:

  • redirects a portion of the web page each visitor accesses to identify the visitor
  • requests from and receives any stored profile information (even incomplete information) that the network of unaffiliated 3rd-party server has about the identified visitor
  • mergers any and all received information in order to create a database of profile information for every web visitor it identifies

This contest is for a prior art search for US Patent 8,244,582, with a focus on claims 1, 3, and 10, in the context of building a database of visitor profiles based on the information collected by other marketing agencies in order to deliver its own targeted web advertisements.

Contest icon by Lotcos under CC BY 3.0.

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Questions

#QuestionValue
1Is the reference either a US patent filed, a foreign patent published, or a non-patent document published before June 14th, 2000? T/F
2Is the reference generally about a server or servers collecting information about website visitors by sourcing information from multiple 3rd-party servers in order to deliver targeted advertisements? T/F
3Does the reference show that when a visitor arrives at a website, a part of the page is redirected to a different URL which allows the server to identify the visitor? 20
4(3a) Does the reference further show that this visitor identification is aided by the server reading a cookie previously placed on the visitor’s computer? 10
5Does the reference show that after the visitor is identified, the server receives profile information about the visitor from at least one unaffiliated 3rd-party server? 30
6Does the reference show that the server merges the received profile information with its own stored information about the visitor? 20
7(6a) Does the reference further show that this profile information is inherently tied to the visitor’s device, such that the same visitor using a desktop and a tablet would create two profiles? 10
8(6b) Does the reference further show that new profiles are created for new visitors the server has not identified before? 5
9Does the reference show the visitor profiles are used to deliver targeted advertisements to visitors? 5

Additional Notes

Prior Art Search

This is a Prior Art Search contest aimed at determining if a patent idea was known and publicly available before a patent was filed.

+5 bonus points will be awarded for non-patent literature and for foreign language references.

This contest will close on Sunday, June 7th, 2015 at 11:59 PM PST.

Please review the Contest Rules. For more information on how to submit to this Contest type, please read the Intro to Prior Art Search page.