This contest is closed.
Patexia is looking for descriptions of a server or servers that collect information about website visitors by identifying each visitor and receiving information from multiple 3rd-party servers based on the visitor’s identity in order to build a more complete profile of the visitor to assist with the delivery of targeted advertisements.
Submitted documents describing this system must be:
- filed or published before 06/14/2000
- not on the known references list
The entire submission must describe a system with the following participants:
- a website visitor who browses the Internet
- a system of web servers (or a server) that tracks website visitors and continuously builds a profile for each visitor to assist with the delivery of targeted advertisements
- a network of unaffiliated 3rd-party servers that store information about website visitors
Using these participants, the system of servers:
- redirects a portion of the web page each visitor accesses to identify the visitor
- requests from and receives any stored profile information (even incomplete information) that the network of unaffiliated 3rd-party server has about the identified visitor
- mergers any and all received information in order to create a database of profile information for every web visitor it identifies
This contest is for a prior art search for US Patent 8,244,582, with a focus on claims 1, 3, and 10, in the context of building a database of visitor profiles based on the information collected by other marketing agencies in order to deliver its own targeted web advertisements.
|1||Is the reference either a US patent filed, a foreign patent published, or a non-patent document published before June 14th, 2000?||T/F|
|2||Is the reference generally about a server or servers collecting information about website visitors by sourcing information from multiple 3rd-party servers in order to deliver targeted advertisements?||T/F|
|3||Does the reference show that when a visitor arrives at a website, a part of the page is redirected to a different URL which allows the server to identify the visitor?||20|
|4||(3a) Does the reference further show that this visitor identification is aided by the server reading a cookie previously placed on the visitor’s computer?||10|
|5||Does the reference show that after the visitor is identified, the server receives profile information about the visitor from at least one unaffiliated 3rd-party server?||30|
|6||Does the reference show that the server merges the received profile information with its own stored information about the visitor?||20|
|7||(6a) Does the reference further show that this profile information is inherently tied to the visitor’s device, such that the same visitor using a desktop and a tablet would create two profiles?||10|
|8||(6b) Does the reference further show that new profiles are created for new visitors the server has not identified before?||5|
|9||Does the reference show the visitor profiles are used to deliver targeted advertisements to visitors?||5|
This is a Prior Art Search contest aimed at determining if a patent idea was known and publicly available before a patent was filed.
+5 bonus points will be awarded for non-patent literature and for foreign language references.
This contest will close on Sunday, June 7th, 2015 at 11:59 PM PST.
Please review the Contest Rules. For more information on how to submit to this Contest type, please read the Intro to Prior Art Search page.
- All work must be original and prepared by a single author
- Maximum of one entry per person allowed
- Maximum length of 1,500 words
- Entries must be in English
- Ideas should be clearly expressed at a college-educated, non-expert level
- All submissions are subject to Patexia's contest legal terms
- Failure to follow these rules may lead to disqualification from the contest
- , "DoubleClick Launches New Marketing Solutions; from website www.clickz.com; Oct. 6
- , "Their Time Has Come; Direct
- "24/7 Real Media Inc.-TFSM; Form S-1A
- , "Barrett
- , "Brody
- "Engage Technologies
- , "Hatch
- , "IntelliQuest
- , "Internet Access: Intelliquest and 24/7 Media Team Up to Deliver 100 Million Household Database to Internet Marketers; from website http://findarticles.com; Oct. 12
- , "Odell
- , The e-Marketing Report; Morgan Stanley Dean Witter; May 2000 (portions).
- "www.acxiom.com; www.archive.org; date range: Feb. 24