Patexia. Contest

CONTEST

Competed

Problem

Patexia is looking for descriptions of a server that tags the devices of visiting web users based on a formula for a selected profile data supplied by a 3rd-party server in order to deliver targeted advertisement.

Submitted documents describing this system must be:

  • filed or published before 06/19/2006
  • not on the known references list

The entire submission must describe a system with the following participants:

  1. a website visitor who browses the Internet
  2. a server that hosts a website that includes advertisements
  3. a 3d-party profile server that has a database of profile types that an advertiser will pay to deliver targeted ads to

Using these participants:

  • the 3rd-party profile server first generates a formula so that a website host server can determine if any particular visitor is a match for a profile type that is desired by an advertiser
  • when a new visitor arrives at a website, the website’s host server implements this formula so that it can determine if the visitor is a profile match, even if it doesn’t have access to the full advertiser database
  • if the visitor is a match, the website’s host server places a tag on the visitor’s device
  • later, if the website’s host server sees a returning visitor with the tag, the server reads the tag and displays an advertisement targeted towards the profile identified by the tag

This contest is for a prior art search for US Patent 8,244,574, with a focus on claims 1 and 8, in the context of a 3rd-party profile server delegating to website host servers the act of determining if any particular website visitor is a match to an advertiser targeted profile in order to deliver targeted advertisements.

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Questions

#QuestionValue
1Is the reference either a US patent filed, a foreign patent published, or a non-patent document published before June 19th, 2006? T/F
2Is the reference generally about a server that tags the devices of visiting web users based on a formula for a selected profile type supplied by a 3rd-party server in order to deliver targeted advertisements? T/F
3Does the reference show a 3rd-party profile server that supplies a formula for a profile type to multiple website host servers? 10
4(3a) Does the reference further show that the 3rd-party profile server generates this formula by comparing (1) the types of visitors that would normally visit the website with (2) the types of visitors desired by advertisers? 40
5Does the reference show that when a new visitor arrives at a website, the website’s host server compares the visitor to the formula supplied by the 3rd-party profile server and tag the visitor if there is a match? 20
6(5a) Does the reference further show that when the same visitor later returns to the website, the website’s host server looks for the tag it placed and, if found, delivers an advertisement targeted to the profile identified by the tag? 15
7(5b) Does the reference further show that the server automatically calculates the payment amount due to the 3rd-party profile server after successful delivery of the profile-targeted advertisement? 15

Additional Notes

Prior Art Search

This is a Prior Art Search contest aimed at determining if a patent idea was known and publicly available before a patent was filed.

+5 bonus points will be awarded for non-patent literature and for foreign language references.

This contest will close on Sunday, June 7th, 2015 at 11:59 PM PST.

Please review the Contest Rules. For more information on how to submit to this Contest type, please read the Intro to Prior Art Search page.