Patexia. Contest

CONTEST

Competed

Problem

Patexia is looking for descriptions of a cookie that can be placed on a visitor’s computer to track a visitor as they browse across different websites in order to facilitate the sharing of ad revenue generated from a displayed advertisement that is dependent on the user having visited an earlier website.

Submitted documents describing this system must be:

  • filed or published before 11/28/2000
  • not on the known references list

The entire submission must describe a system with the following participants:

  1. a website visitor who browses the Internet
  2. a first website
  3. a second website that is completely different from the first website
  4. a 3rd-party under contract with the second website’s owner to display advertisements
  5. an advertiser, unrelated to either website, paying for advertisements to display on the second website

Using these participants:

  • when a visitor arrives at the first website, a tracking cookie is placed on their computer
  • when the visitor arrives at the second website, the tracking cookie is recognized and the website displays an advertisement to the user
  • where the advertisement is dependent on the visitor having previously visited the first website and is sold accordingly at a per-impression basis
  • where there is a 3rd-party taking the revenue generated from the advertisement’s displays and paying a portion to the owners of both websites (less a cut of the revenue taken for itself)

This contest is for a prior art search for US Patent 7,822,639, with a focus on claims 24, 27, 28, 32, and 34, in the context of delivering advertisements to visitors as they browse different websites.

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Questions

#QuestionValue
1Is the reference either a US patent filed, a foreign patent published, or a non-patent document published before November 28th, 2000? T/F
2Is the reference generally about a cookie that can be placed on a visitor’s computer to track a visitor as they browse across different websites in order to facilitate the sharing of ad revenue generated from advertisements targeted to that visitor? T/F
3Does the reference show that when a visitor arrives on a first website (1), the website’s host server places a cookie on the visitor’s computer? 5
4Does the reference show that when the same visitor later arrives on a second website (2) they are shown an advertisement when the second website’s (2) server recognizes the cookie placed on the visitor’s computer by the first website (1)? 10
5(4a) Does the reference further show that the advertisement is on behalf of some advertiser unrelated to the owner of websites (1) or (2)? 25
6(4b)Does the reference further show that this advertisement was sold on a per-visitor-impression basis? 10
7(4c) Does the reference further show that the owner of the second website (2) receives a portion of the per-visitor-impression revenue from the sale of this advertisement, with part of the remainder of the revenue going to the owner of the first website (1)? 40
8(4d) Does the reference further show that this revenue splitting is executed by a 3rd-party under a contract with the owner of the second website (2)? 10

Additional Notes

Prior Art Search

This is a Prior Art Search contest aimed at determining if a patent idea was known and publicly available before a patent was filed.

+5 bonus points will be awarded for non-patent literature and for foreign language references.

This contest will close on Sunday, June 7th, 2015 at 11:59 PM PST.

Please review the Contest Rules. For more information on how to submit to this Contest type, please read the Intro to Prior Art Search page.