Technology Licensing in Asia

Thursday, October 15th, 2015 at 10:30 am United States (GMT -07:00) Pacific

Speakers:

Stella Poon （潘慧心）Director, Los Angeles, Hong Kong Trade Development Council（香港貿易發展局洛杉磯代表)

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With the growing prominence of Asian markets, IP protection has become a critical issue. This webinar will cover the opportunities and process for US companies to tap into the Hong Kong, China and Asian markets with a specific focus on technology and product licensing.

Suggested Audience: IP professionals interested in Asia, Professionals working in exporting companies, Companies considering expansion, export, or manufacturing in Asia.

Outline of the Talk

IP in Asian markets
Introduction of HKTDC
Information for the Asia IP Exchange Portal
Upcoming IP event

Technology Licensing in Asia

Overview of IP Landscape & Opportunities in Hong Kong

About the Speaker

Stella Poon is currently the Director, Los Angeles, of the Hong Kong Trade Development Council (HKTDC) who leads the Council’s team in Los Angeles in facilitating companies in the western states with their business needs in Hong Kong and China using the Hong Kong business platform.

Stella joined the HKTDC in 1999 under the Executive Trainee Programme and has since worked in different departments in HKTDC, including the exhibitions department and the services promotion department. She was the Marketing Manager in HKTDC’s Beijing Office from 2006 – 2008, overseeing TDC’s promotional activities in the northern China and liaison with the local government departments.

Based in Hong Kong in the past few years, as the Manager of Service Promotion Department, Stella was responsible for promoting several key creative industries’ sectors in Hong Kong such as the digital entertainment, licensing and Information Technology. Signature events such as the annual Hong Kong International Licensing Show and the Animation and Digital Entertainment Pavilion at FILMART were under her portfolio.

Born and raised in Hong Kong, Stella was graduated from Hong Kong Baptist University with an honour degree in Bachelor of Communication (Chinese Journalism). She is fluent in English, Cantonese and Mandarin. Headquartered in Hong Kong and with over 40 offices worldwide, HKTDC is a quasi-government agency responsible for promoting Hong Kong’s role as an information hub, a sourcing and business center in Asia-Pacific and the gateway to China.